|Baby boomers recommend their favorite products considerably more often than senior citizens|
|Highly loyal customers would be willing to pay 45% more for their favorite brand of tennis shoes and up to 29% more for their favorite car|
|Quality of the product or service is seen as the most important cause of loyalty; the perceived benefits of the product or service is the second most important cause|
|Men report praising or recommending their favorite product or service to others 57% more often than women do|
These findings and many more are detailed in a highly colorful, half hour presentation that encourages members of the audience to consider how they might apply the findings to their own business. The presentation also demonstrates the critical role customer loyalty plays in the financial health of companies.
This material readily lends itself for use in workshop formats where participants can:
|Consider the implications of customer loyalty for their own organizations|
|Learn how research can be used to discover the determinants of customer loyalty for a given industry or company|
|Develop "next step" plans to bring the loyalty concept into their organizations|
Copyright © 2001 [Performance Measurement Associates, Inc.]. All rights reserved.
Revised: October 21, 2005